3 August 2024
Tk 40 lakh spent on political ads on FB amid quota protests: Report
Political ad spending on Facebook in Bangladesh surged following recent protests. After an internet blackout, pro-government advertisers spent $33,732 on 1,928 ads, while opposition spent $219 on 58 ads. Over 80% of ads were pro-government, promoting official messages and depicting opposition involvement in violence. Top spending pages included ‘Call – Ahoban’, ‘My Leader My Pride’, and ‘Bangabandhu Online Archive’. The stark contrast in spending highlights the political divide in digital advertising. Daily Star