22 August 2024

Google sales reps allegedly suggested strategies to target teens against policy: Report

By Redoy K

Google sales reps allegedly advised ad buyers on targeting teens through an “unknown” user category, potentially circumventing the company’s policy against targeting under-18s. This practice, reported by AdWeek, raises concerns about policy enforcement. Google denies the allegations, stating they strictly prohibit personalised ads for minors. The company faces scrutiny, with similar claims previously reported by the Financial Times. Daily Star