Meta resumes use of facial recognition technology

Meta is reintroducing facial recognition technology to combat celebrity-focused scams on Facebook. The trial, launching globally in December, will compare profile photos of 50,000 public figures with advertisement images to identify and block fraudulent ads. The program excludes regions like the UK, EU, and some US states due to regulatory restrictions. Celebrities can opt out, and Meta promises immediate deletion of facial recognition data after comparison.READ FULL