11 September 2024

Energy drink craze peps and pacifies weary Afghans

By Redoy K

Energy drinks are booming in Afghanistan, with local brands filling the market alongside global names. Despite Taliban rule, the caffeine-rich beverages remain popular among all segments of society, from secret police to children. Many Afghans use them to supplement inadequate diets and cope with hardships. Local production is thriving, with one company claiming to produce over a million cans daily. However, health concerns arise from excessive consumption, as many rely on the drinks to fuel long work days in a struggling economy.READ FULL