I stand for humanity, Coca-Cola ad only part of professional work: Zibon

Actor Saraf Ahmed Zibon faced backlash for directing and acting in a Coca-Cola Bangladesh advertisement amid calls to boycott the company over perceived Israeli links. Zibon clarified the ad was professional work, stating he stands against human rights violations. He denied supporting Israeli actions against Palestinians, asserting he sides with justice and humanity. The ad aimed to showcase Coca-Cola’s global presence beyond Israel. The incident underscores the importance of effective crisis communication by brands.