Lenovo become FIFA’s World Cup technology partner

Chinese tech company Lenovo has become FIFA’s official technology partner, signing a sponsorship deal covering the 2026 Men’s World Cup and 2027 Women’s World Cup. The partnership aims to enhance fan experiences through AI and other technologies, improving stadium experiences, global broadcasts, and analytics. FIFA President Gianni Infantino emphasized the role of data and technology in creating unforgettable fan experiences. Lenovo joins top-tier sponsors like Coca-Cola and Adidas. The deal doesn’t include the 2025 Club World Cup in the United States.READ FULL