18 June 2024
Louis Vuitton kicks off fashion week with diplomatic style
Paris Fashion Week opened with hip-hop mogul Pharrell Williams staging his latest branding event for Louis Vuitton at the UNESCO headquarters, under the theme “The World is Yours.” Williams took over the symbolic site of international diplomacy, aligning with LVMH’s strengthened partnership with UNESCO on environmental projects. However, Louis Vuitton scored poorly on transparency and supply chain traceability in a recent industry report, highlighting ongoing concerns about sustainability and labor practices in the lucrative fashion industry.