Meta Charged by EU for Breaching Tech Rules With Its Pay or Consent Advertising Model

EU antitrust regulators have charged Meta Platforms for non-compliance with the Digital Markets Act, targeting the company’s new “pay or consent” advertising model for Facebook and Instagram in Europe. The European Commission claims the binary choice breaches user rights by forcing consent to data combination without offering an equivalent, less personalized alternative. Meta argues its model complies with European court rulings. The company faces potential fines of up to 10% of global annual turnover if found guilty. NDTV