‘That Coca-Cola ad’ only proves the power of boycott

Coca-Cola Bangladesh faced backlash over an ad addressing the Boycott, Divest, and Sanction (BDS) movement against Israel. The ad, featuring a pro-“humanity” stance, was temporarily hidden, then reinstated amid controversy. The incident highlights the effectiveness of the BDS movement in Bangladesh and the challenges brands face in navigating such sensitive issues. Visual: Fatima Jahan Ena