YouTube launches new TV-focused tools for creators

YouTube is expanding its focus on television viewing, introducing new tools for creators to optimize content for large screens. The platform now allows creators to organize content into episodes and seasons, catering to traditional TV-style viewing habits. YouTube has seen significant growth in TV viewership, with over a billion hours watched daily on home televisions. These changes aim to capitalize on the increasing popularity of streaming on smart TVs and compete with rivals like Netflix in the living room space.READ FULL